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Advertising Art & Ideas (Theory) [1]

Paper Code: 
VAA 231
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Unit I: 
Unit I

Introduction to advertising
Definition of advertising & its characteristics

Unit II: 
Unit II

Advertising as a part of marketing
Direct & Indirect Advertising

Unit III: 
Unit III

Advertising & Publicity
The social & ethical aspects of advertising

Unit IV: 
Unit IV

General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living

Unit V: 
Unit V

Introduction to the art of Calligraphy and Typography
Principles of typography

References: 
Books recommended: 
 
Advertising Art & Ideas by G. M. Rege
                                      
Advertising by Roderic White
 
 
Academic Year: 
2018-2019 [2]

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Source URL: https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-1

Links:
[1] https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-1
[2] https://www.visualarts.iisuniv.ac.in/academic-year/2018-2019