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Advertising Art & Ideas (Theory) [1]

Paper Code: 
VAA 231
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00

Introduction to advertising
Definition of advertising & its characteristics

Advertising as a part of marketing
Direct & Indirect Advertising

Advertising & Publicity
The social & ethical aspects of advertising

General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living

Introduction to the art of Calligraphy and Typography
Principles of typography

References: 

Books recommended: Advertising Art & Ideas by G. M. Rege
Advertising by Roderic White

Academic Year: 
2019-2020 [2]

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Source URL: https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-0

Links:
[1] https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-theory-0
[2] https://www.visualarts.iisuniv.ac.in/academic-year/2019-2020