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Home > Fundamentals of Advertising -I (Theory)

Fundamentals of Advertising -I (Theory) [1]

Paper Code: 
VAA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
7.00
Unit I: 
Introduction to advertising

Definition and Characteristics of advertising
Advertising as a powerful tool of communication
Elements of Advertising Communication
Advertising as a marketing tool
The Marketing Communication Process
Active participants in advertising(The advertiser, the advertising agency, audience, media and vendor)

6.00
Unit II: 
Origin and growth of advertising

Historical background and Future of Indian advertising
Changing trends of Indian Advertising

6.00
Unit III: 
Roles and functions of advertising

Communication, Persuasion, Education, Expansion of market, Employment
Economic growth, Stimulation of competition, Raises standard of living, freedom to press etc.

5.00
Unit IV: 
The economic aspects of advertising

Effects on consumer choices
Effects on competition
Advertising and Distribution cost
Advertising and Production cost

6.00
Unit V: 
Tools of promotional mix

Advertising, Publicity, Sales promotion, Personal Selling and Public Relation
Differences between Advertising & Personal Selling
Advertising & Sales Promotion
Advertising & Publicity
Advertising & Public Relation

Academic Year: 
2019-2020 [2]

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Source URL: https://www.visualarts.iisuniv.ac.in/courses/subjects/fundamentals-advertising-i-theory

Links:
[1] https://www.visualarts.iisuniv.ac.in/courses/subjects/fundamentals-advertising-i-theory
[2] https://www.visualarts.iisuniv.ac.in/academic-year/2019-2020