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Advertising Art & Ideas II (Theory) [1]

Paper Code: 
VAA 331
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
UNIT I

Campaign Planning and its objectives

6.00
Unit II: 
UNIT II

The value of Planning, Designing and Layout: Pre layout planning

6.00
Unit III: 
UNIT III

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication

6.00
Unit IV: 
UNIT IV

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

6.00
Unit V: 
UNIT V

A brief of advertising agency

Academic Year: 
2019-2020 [2]

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Source URL: https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-0

Links:
[1] https://www.visualarts.iisuniv.ac.in/courses/subjects/advertising-art-ideas-ii-theory-0
[2] https://www.visualarts.iisuniv.ac.in/academic-year/2019-2020