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Marketing and Reproduction Techniques(Theory) [1]

Paper Code: 
VAA 801
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Marketing

The importance of marketing
What is marketed?
Core concepts of marketing:
Needs, Wants and Demands
Products and Services
Value, Satisfaction and Quality
Exchange, Transactions and Relationship
Different philosophies of marketing:
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept &
The Holistic Marketing Concept
Marketing Mix: 4Ps – Product, Price, Place and Promotion
The Market

6.00
Unit II: 
Marketing Research

Importance of Marketing Research
Meaning & Scope
Classification of Marketing Research
Steps involved in Marketing Research
Techniques of Marketing Research

6.00
Unit III: 
Basic Principles & Printing Processes

Line tone and Half tone
Relief or Letter Press (Introduction, Principle & Plate Making)
Planography or Offset (Introduction, Principle & Plate Making, Two Cylinder,
Three Cylinder & Four Cylinder Press System

6.00
Unit IV: 
Four Colour Process Reproduction

Colour mixing principles
Colour separation method
Screen angles

6.00
Unit V: 
Intaglio or Gravure Printing Process

Introduction
Principle
Cylinder Making
Flexo Graphy

Academic Year: 
2015-2016 [2]

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Source URL: https://www.visualarts.iisuniv.ac.in/courses/subjects/marketing-and-reproduction-techniquestheory

Links:
[1] https://www.visualarts.iisuniv.ac.in/courses/subjects/marketing-and-reproduction-techniquestheory
[2] https://www.visualarts.iisuniv.ac.in/academic-year/2015-2016